About Us

Built by a HealthTech Entrepreneur Who Turns MedTech Innovation into Scalable Revenue

Steep Health was founded by Steven Pusterla, a HealthTech entrepreneur and commercial leader with over 25 years of experience driving MedTech growth. He has spent his career helping organizations translate clinical innovation into sustainable, scalable revenue by aligning reimbursement, economic value, and commercial execution.

At each stage of his career, Steven has operated at the intersection of clinical value, reimbursement, and commercial strategy—helping organizations move from promising innovation to durable, scalable businesses.

Why Steep Health Exists

Throughout his career, Steven repeatedly saw the same pattern: exceptional MedTech innovations stalled not because the science was weak, but because the commercial foundation was. Early-stage companies lacked clear reimbursement pathways, a compelling economic value story for CFOs and payers, and the commercial infrastructure required for repeatable growth.

Steep Health was created to close those gaps—helping early-stage MedTech companies build the reimbursement strategy, health economic proof, and go-to-market architecture they need to progress from pilot to scale.

Whether you need to clarify your reimbursement pathway, develop a compelling economic value narrative that, or build scalable commercial infrastructure, Steven designs and executes the right solution — serving as a strategic advisor, hands-on project leader, or embedded commercial executive to drive measurable growth.

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Expertise You Can Borrow

Deep Commercial Leadership

Steven’s background spans the full commercial stack—field sales, regional and national sales leadership, marketing, professional education, strategic accounts, and new business startups—giving him a 360° view of what it takes to build and scale MedTech businesses.

HealthTech & Growth Strategy

Beyond established corporates, Steven has partnered closely with early-stage and growth-stage HealthTech and MedTech organizations, applying big-company discipline to startup realities—limited runway, uncertain pathways, and high-stakes decisions.

What It’s Like to Work With Steven

Founders and executives who work with Steven often describe him as a partner who brings both strategic clarity and execution discipline. He is comfortable in the boardroom, in payer discussions, and in the trenches with commercial teams, ensuring that strategies translate into real-world results.

How Steven Thinks and Leads

Steven is known for his ability to simplify complexity and turn it into pragmatic commercial plans. He connects clinical, regulatory, and economic considerations into one coherent commercialization roadmap that boards, investors, and operating teams can all align around.”

His approach is grounded in:

Clarity and focus: Defining the right markets, the right economic story, and the right sequence of bets for early-stage teams.
Hands-on execution: Going beyond decks to build concrete tools—pricing models, ROI calculators, payer narratives, sales playbooks, and dashboards.
Outcome orientation: Prioritizing measurable improvements in revenue growth, margin, time-to-contract, and capital efficiency.

The Steep Health Ecosystem

Alongside Steven’s leadership, Steep Health is supported by a network of subject matter experts and strategic partners who expand the firm’s capabilities beyond core commercialization.